Comments on: When Ugly Works http://connectdirect.wordpress.com/2007/08/20/when-ugly-works/ Best Practices & Principles in B2B Demand Generation Tue, 10 Nov 2009 13:01:12 +0000 http://wordpress.com/ hourly 1 By: Ruth P Stevens http://connectdirect.wordpress.com/2007/08/20/when-ugly-works/#comment-1355 Ruth P Stevens Sun, 09 Sep 2007 12:46:45 +0000 http://connectdirect.wordpress.com/2007/08/20/when-ugly-works/#comment-1355 Hoover's does it again. I am constantly impressed by their excellent marketing communications. Benefit-driven headlines, strong calls to action, compelling offers---these guys really do it right. Hoover’s does it again. I am constantly impressed by their excellent marketing communications. Benefit-driven headlines, strong calls to action, compelling offers—these guys really do it right.

]]> By: Michael A. Stelzner http://connectdirect.wordpress.com/2007/08/20/when-ugly-works/#comment-1135 Michael A. Stelzner Tue, 21 Aug 2007 04:53:06 +0000 http://connectdirect.wordpress.com/2007/08/20/when-ugly-works/#comment-1135 Hi Howard; Wonderfully simple! I love it. And, it is not THAT ugly. Mike Hi Howard;

Wonderfully simple!

I love it.

And, it is not THAT ugly.

Mike

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