Comments on: Webinar Redesign Lifts Response 300% http://connectdirect.wordpress.com/2007/10/01/webinar-redesign-lifts-response-300/ Best Practices & Principles in B2B Demand Generation Tue, 10 Nov 2009 13:01:12 +0000 http://wordpress.com/ hourly 1 By: Howard Sewell http://connectdirect.wordpress.com/2007/10/01/webinar-redesign-lifts-response-300/#comment-2934 Howard Sewell Wed, 28 Oct 2009 23:17:08 +0000 http://connectdirect.wordpress.com/2007/10/01/webinar-redesign-lifts-response-300/#comment-2934 Catherine: absolutely. In this particular case, however, the subject line wasn't the primary culprit. In general, we recommend subject lines for Webinar invitations contain two things: 1) the offer (i.e. a Webinar), and 2) either the topic (if it sells itself) or a key selling benefit. So for example: "E2open Webinar: Cut Cycle Times with Lean Supply Chain Management" or "Aberdeen Webinar: How to Measure ROI from Social Media Initiatives" Catherine: absolutely. In this particular case, however, the subject line wasn’t the primary culprit. In general, we recommend subject lines for Webinar invitations contain two things: 1) the offer (i.e. a Webinar), and 2) either the topic (if it sells itself) or a key selling benefit. So for example:

“E2open Webinar: Cut Cycle Times with Lean Supply Chain Management”

or

“Aberdeen Webinar: How to Measure ROI from Social Media Initiatives”

]]> By: Catherine http://connectdirect.wordpress.com/2007/10/01/webinar-redesign-lifts-response-300/#comment-2933 Catherine Wed, 28 Oct 2009 16:40:31 +0000 http://connectdirect.wordpress.com/2007/10/01/webinar-redesign-lifts-response-300/#comment-2933 Besides the design and layout, wouldn't the subject line also need to be compelling? What kind of subject line do you recommend Besides the design and layout, wouldn’t the subject line also need to be compelling? What kind of subject line do you recommend

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