I just updated one of CDI’s most popular white papers: “Top 10 High-Tech E-Mail Marketing Mistakes.” You can download your free copy of the new version here. Topics include:

* the not-so-obvious ways most landing pages distract or confuse the reader …
* how to eliminate “sure-fail” subject lines …
* how to know which lists to buy, and which to avoid …
* 2 steps to avoid rendering your key message invisible to Outlook users …

It’s a gross understatement to say that using e-mail for lead generation is no longer the slam dunk it once was. This paper shows you how to avoid the all too common mistakes that doom most e-mail campaigns.