Tempted to Do Away With Registration Forms? Think Again.

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? If we offer them direct access to the content assets, we can still track their click-throughs [...]

Live Webinar: Top 10 B2B Demand Gen Success Strategies for 2010

Learn the strategies and techniques you’ll need to ensure the success of your 2010 demand generation programs. Join me along with Jason Stewart, Head of Online Marketing for Demandbase, as we present “Top 10 B2B Demand Generation Success Strategies for 2010.”
The live, Web broadcast event takes place Wednesday, December 2 at 10 AM Pacific/1 [...]

Citrix Email Campaign Crashes on Takeoff

Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting) leaves me thoroughly underwhelmed.
First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”
Then there’s a string of lukewarm benefits that really say nothing [...]

Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide

It’s no secret that I am a fervent evangelist for marketing automation, and here at CDI we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. But marketing automation can also have an impact on a more strategic level, addressing the [...]

Are Social Links the Answer to Lagging Email Response?

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns.
In “Emails Gone Viral: Measuring “Share to Social” Performance”, Silverpop provides compelling data that suggests adding social links to emails can have [...]