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Author Archives: Howard Sewell

Live Webinar: Top 10 B2B Demand Gen Success Strategies for 2010

November 13, 2009 – 11:18 AM

Learn the strategies and techniques you’ll need to ensure the success of your 2010 demand generation programs. Join me along with Jason Stewart, Head of Online Marketing for Demandbase, as we present “Top 10 B2B Demand Generation Success Strategies for 2010.”
The live, Web broadcast event takes place Wednesday, December 2 at 10 AM Pacific/1 [...]

Posted in 1, B2B Marketing, Demand Generation | Leave a Comment

Citrix Email Campaign Crashes on Takeoff

November 9, 2009 – 9:03 AM

Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting) leaves me thoroughly underwhelmed.
First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”
Then there’s a string of lukewarm benefits that really say nothing [...]

Posted in B2B Marketing, Demand Generation, E-mail, direct marketing, email design, email marketing | Comments (1)

Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide

November 5, 2009 – 1:04 PM

It’s no secret that I am a fervent evangelist for marketing automation, and here at CDI we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. But marketing automation can also have an impact on a more strategic level, addressing the [...]

Posted in Marketing Automation | Leave a Comment

Are Social Links the Answer to Lagging Email Response?

October 21, 2009 – 11:41 AM

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns.
In “Emails Gone Viral: Measuring “Share to Social” Performance”, Silverpop provides compelling data that suggests adding social links to emails can have [...]

Posted in 1, B2B Marketing, Demand Generation, E-mail, Landing Pages, Lead Nurturing, Social Media, email marketing, lead generation | Leave a Comment

How to Choose the Right Offer for your PPC Landing Page

October 14, 2009 – 8:30 AM

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? Answer: yes. Remember, there are two fundamental truths about someone arriving at your landing page via a search ad:
1. He/she received very little information about your company in the ad (105 characters to be [...]

Posted in B2B Marketing, Demand Generation, Landing Pages, Offer Strategy, SEM, search marketing | Leave a Comment