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	<title>Direct Connections</title>
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	<link>http://connectdirect.wordpress.com</link>
	<description>Best Practices &#38; Principles in B2B Demand Generation</description>
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		<title>Direct Connections</title>
		<link>http://connectdirect.wordpress.com</link>
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			<item>
		<title>Live Webinar: Top 10 B2B Demand Gen Success Strategies for 2010</title>
		<link>http://connectdirect.wordpress.com/2009/11/13/live-webinar-top-10-b2b-demand-gen-success-strategies-for-2010/</link>
		<comments>http://connectdirect.wordpress.com/2009/11/13/live-webinar-top-10-b2b-demand-gen-success-strategies-for-2010/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 19:18:25 +0000</pubDate>
		<dc:creator>Howard Sewell</dc:creator>
				<category><![CDATA[1]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[b2b demand generation]]></category>
		<category><![CDATA[b2b lead generation]]></category>
		<category><![CDATA[demand gen]]></category>
		<category><![CDATA[demandbase]]></category>
		<category><![CDATA[howard sewell]]></category>
		<category><![CDATA[jason stewart]]></category>

		<guid isPermaLink="false">http://connectdirect.wordpress.com/?p=939</guid>
		<description><![CDATA[Learn the strategies and techniques you’ll need to ensure the success of your 2010 demand generation programs.  Join me along with Jason Stewart, Head of Online Marketing for Demandbase, as we present “Top 10 B2B Demand Generation Success Strategies for 2010.”
The live, Web broadcast event takes place Wednesday, December 2 at 10 AM Pacific/1 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=connectdirect.wordpress.com&blog=831779&post=939&subd=connectdirect&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Jason Stewart + Howard Sewell</media:title>
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		<item>
		<title>Citrix Email Campaign Crashes on Takeoff</title>
		<link>http://connectdirect.wordpress.com/2009/11/09/citrix-email-campaign-crashes-on-takeoff/</link>
		<comments>http://connectdirect.wordpress.com/2009/11/09/citrix-email-campaign-crashes-on-takeoff/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:03:10 +0000</pubDate>
		<dc:creator>Howard Sewell</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[email design]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[b2b demand generation]]></category>
		<category><![CDATA[b2b direct marketing]]></category>
		<category><![CDATA[b2b lead generation]]></category>

		<guid isPermaLink="false">http://connectdirect.wordpress.com/?p=926</guid>
		<description><![CDATA[Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting) leaves me thoroughly underwhelmed.  
First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”
Then there’s a string of lukewarm benefits that really say nothing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=connectdirect.wordpress.com&blog=831779&post=926&subd=connectdirect&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">connectdirect</media:title>
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			<media:title type="html">Citrix email</media:title>
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		<title>Take a Sales Guy to Lunch: Bridging the Sales &amp; Marketing Divide</title>
		<link>http://connectdirect.wordpress.com/2009/11/05/take-a-sales-guy-to-lunch-bridging-the-sales-marketing-divide/</link>
		<comments>http://connectdirect.wordpress.com/2009/11/05/take-a-sales-guy-to-lunch-bridging-the-sales-marketing-divide/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 21:04:39 +0000</pubDate>
		<dc:creator>Howard Sewell</dc:creator>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[barbara angius saxby]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[eloqua]]></category>
		<category><![CDATA[marketo]]></category>
		<category><![CDATA[salesforce.com]]></category>

		<guid isPermaLink="false">http://connectdirect.wordpress.com/?p=910</guid>
		<description><![CDATA[It’s no secret that I am a fervent evangelist for marketing automation, and here at CDI we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles.  But marketing automation can also have an impact on a more strategic level, addressing the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=connectdirect.wordpress.com&blog=831779&post=910&subd=connectdirect&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">connectdirect</media:title>
		</media:content>

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			<media:title type="html">Barbara Angius Saxby</media:title>
		</media:content>

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		<title>Are Social Links the Answer to Lagging Email Response?</title>
		<link>http://connectdirect.wordpress.com/2009/10/21/are-social-links-the-answer-to-lagging-email-response/</link>
		<comments>http://connectdirect.wordpress.com/2009/10/21/are-social-links-the-answer-to-lagging-email-response/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 19:41:16 +0000</pubDate>
		<dc:creator>Howard Sewell</dc:creator>
				<category><![CDATA[1]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[b2b demand generation]]></category>
		<category><![CDATA[b2b lead generation]]></category>
		<category><![CDATA[email design]]></category>

		<guid isPermaLink="false">http://connectdirect.wordpress.com/?p=897</guid>
		<description><![CDATA[Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns.  
In “Emails Gone Viral: Measuring “Share to Social” Performance”, Silverpop provides compelling data that suggests adding social links to emails can have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=connectdirect.wordpress.com&blog=831779&post=897&subd=connectdirect&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">connectdirect</media:title>
		</media:content>

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			<media:title type="html">Silverpop Research Study</media:title>
		</media:content>

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		<item>
		<title>How to Choose the Right Offer for your PPC Landing Page</title>
		<link>http://connectdirect.wordpress.com/2009/10/14/how-to-choose-the-right-offer-for-your-ppc-landing-page/</link>
		<comments>http://connectdirect.wordpress.com/2009/10/14/how-to-choose-the-right-offer-for-your-ppc-landing-page/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 16:30:31 +0000</pubDate>
		<dc:creator>Howard Sewell</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Demand Generation]]></category>
		<category><![CDATA[Landing Pages]]></category>
		<category><![CDATA[Offer Strategy]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[b2b demand generation]]></category>
		<category><![CDATA[b2b lead generation]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://connectdirect.wordpress.com/?p=885</guid>
		<description><![CDATA[Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails?  Answer: yes.  Remember, there are two fundamental truths about someone arriving at your landing page via a search ad:
1.  He/she received very little information about your company in the ad (105 characters to be [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=connectdirect.wordpress.com&blog=831779&post=885&subd=connectdirect&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">connectdirect</media:title>
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			<media:title type="html">ivt landing page</media:title>
		</media:content>

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		<item>
		<title>Is Social Media Wasted on PR Agencies?</title>
		<link>http://connectdirect.wordpress.com/2009/10/08/is-social-media-wasted-on-pr-agencies/</link>
		<comments>http://connectdirect.wordpress.com/2009/10/08/is-social-media-wasted-on-pr-agencies/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 00:49:32 +0000</pubDate>
		<dc:creator>Howard Sewell</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[b2b demand generation]]></category>
		<category><![CDATA[b2b lead generation]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://connectdirect.wordpress.com/?p=866</guid>
		<description><![CDATA[First, let’s get this out of the way: I know some very smart people in the PR field.  Yes, some of my best friends are PR people.  But good grief.  I’m ready to conclude that many PR agencies don’t really get it when it comes to social media.  Either that, or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=connectdirect.wordpress.com&blog=831779&post=866&subd=connectdirect&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://connectdirect.wordpress.com/2009/10/08/is-social-media-wasted-on-pr-agencies/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">connectdirect</media:title>
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		<item>
		<title>6 Easy Steps to Increase Leads from Your Corporate Blog</title>
		<link>http://connectdirect.wordpress.com/2009/09/28/6-easy-steps-to-increase-leads-from-your-corporate-blog/</link>
		<comments>http://connectdirect.wordpress.com/2009/09/28/6-easy-steps-to-increase-leads-from-your-corporate-blog/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 15:06:45 +0000</pubDate>
		<dc:creator>Howard Sewell</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blog marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[b2b demand generation]]></category>
		<category><![CDATA[b2b lead generation]]></category>
		<category><![CDATA[Demand Generation]]></category>

		<guid isPermaLink="false">http://connectdirect.wordpress.com/?p=826</guid>
		<description><![CDATA[1.  Title your posts for Google and Twitter.
Forget nuance.  If your blog post showed up in a Google listing, would someone click on it?  Is it short (well short of 140 characters) so that someone can easily retweet it without editing?  Does it immediately communicate, in specific, tangible terms, what the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=connectdirect.wordpress.com&blog=831779&post=826&subd=connectdirect&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">connectdirect</media:title>
		</media:content>

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			<media:title type="html">steps to success</media:title>
		</media:content>

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		<item>
		<title>Common Email Mistake to Avoid</title>
		<link>http://connectdirect.wordpress.com/2009/09/23/common-email-mistake-to-avoid/</link>
		<comments>http://connectdirect.wordpress.com/2009/09/23/common-email-mistake-to-avoid/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 21:01:28 +0000</pubDate>
		<dc:creator>Howard Sewell</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[email design]]></category>
		<category><![CDATA[techtarget]]></category>

		<guid isPermaLink="false">http://connectdirect.wordpress.com/?p=805</guid>
		<description><![CDATA[One assumes that in this upcoming training workshop from TechTarget, one of the “common mistakes to avoid” will be:
If you’re going to insert variable information (i.e. company name) into a subject line, make darn sure that a) your data is accurate, and that b) the fields actually contain the information you want.

BEA Systems was a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=connectdirect.wordpress.com&blog=831779&post=805&subd=connectdirect&ref=&feed=1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">connectdirect</media:title>
		</media:content>

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			<media:title type="html">techtarget email</media:title>
		</media:content>

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		<item>
		<title>New Ebook – 65 Tips on B2B Demand Generation</title>
		<link>http://connectdirect.wordpress.com/2009/09/17/new-ebook-%e2%80%93-65-tips-on-b2b-demand-generation/</link>
		<comments>http://connectdirect.wordpress.com/2009/09/17/new-ebook-%e2%80%93-65-tips-on-b2b-demand-generation/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 20:24:40 +0000</pubDate>
		<dc:creator>Howard Sewell</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[b2b demand generation]]></category>
		<category><![CDATA[b2b lead generation]]></category>
		<category><![CDATA[Demand Generation]]></category>

		<guid isPermaLink="false">http://connectdirect.wordpress.com/?p=788</guid>
		<description><![CDATA[Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook.  Download your free copy here.  
This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=connectdirect.wordpress.com&blog=831779&post=788&subd=connectdirect&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">connectdirect</media:title>
		</media:content>

		<media:content url="http://connectdirect.files.wordpress.com/2009/09/high-tech-dm-handbook.png" medium="image">
			<media:title type="html">High Tech DM Handbook</media:title>
		</media:content>

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		<title>TechValidate: Marketing Content that Writes Itself</title>
		<link>http://connectdirect.wordpress.com/2009/09/09/techvalidate-marketing-content-that-writes-itself/</link>
		<comments>http://connectdirect.wordpress.com/2009/09/09/techvalidate-marketing-content-that-writes-itself/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 19:54:00 +0000</pubDate>
		<dc:creator>Howard Sewell</dc:creator>
				<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Content marketing]]></category>
		<category><![CDATA[Database Marketing]]></category>
		<category><![CDATA[Installed Base Marketing]]></category>
		<category><![CDATA[Lead Management]]></category>
		<category><![CDATA[Lead Nurturing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[techvalidate]]></category>

		<guid isPermaLink="false">http://connectdirect.wordpress.com/?p=779</guid>
		<description><![CDATA[What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing?  It’s content.  (Or rather, it’s LACK of content.)  Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=connectdirect.wordpress.com&blog=831779&post=779&subd=connectdirect&ref=&feed=1" />]]></description>
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